Some individuals hear “email marketing,” and they automatically think of spam; they then reject the idea before trying it. Make your email program enjoyable enough for your customers that they actually participate in the offers you make. The suggestions in this article can help you create interesting and relevant content.
Offer a coupon to customers who sign up for your marketing email list. Put a form on your website where customers can sign up and set the form to email automatically new customers a coupon when they submit the form. This encourages customers to agree to allow you to send them marketing materials so that you won’t be accused of sending out spam.
If you have a client who has a birthday, make sure that you send a follow up email that includes a happy birthday message on it. Include a request on the email that tells this person to go to a particular place. The ending can include a link that tells him or her that it is possible to become a subscriber by clicking on it.
Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.
In the end, the goal of digital marketing is to make a sale. This means that all of the emails are just steps towards a reader purchasing from you. This can be accomplish by drafting messages containing facts about new offerings, that reveal new uses for existing products or that inform customers of available discounts.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
When you are building an effective email marketing campaign, you need to have the proper sign-up forms on your company website. Make sure you have them on every page, and also make sure that they are in the proper locations on your site pages. This is key to getting the customers to sign up.
Utilize both passive and active feedback in your email campaigns. You can get active feedback from your target audience by asking what people think of your emails. Passive feedback is very subtle and may not even be obvious to your customers. This involves tracking which links get clicked the most, where people go once they’ve clicked the links, and how well each email does profit-wise.
Make it easy for people to unsubscribe from your list. This might seem counter-productive since you don’t want your customers to lose interest and leave. However, if your customers aren’t interested in your newsletters anymore, they might get annoyed if they can’t easily unsubscribe. Provide a large button or link so that customers who have lost interest can find it without an extensive search.
Not only should you provide your subscribers with an easy way to unsubscribe, but also you should ensure that it goes into effect immediately. Receiving emails from you after they have unsubscribed will give recipients a negative impression about you, harming any future relationships with them. Process requests to unsubscribe right away.
Build your own custom templates. Avoid just sending out generic emails, be creative with them. Try to get your messages to reflect aspects of your business’s branding, such as color palettes and fonts. If you include any images, make sure you include a link to a plain text version so that those with images disabled can read your messages.
You may find that it is a good idea to devote a small portion of every marketing email you send out to briefly reviewing what your subscribers can expect from you. By demonstrating that you have a plan for your emails and you are sticking to it, you can encourage your readers’ trust and make them less likely to grow tired of your messages.
Ensure that you offer a simple way out for those who wish to unsubscribe or opt out of your mailings. It does cost money to receive and send email messages, even if it can’t be considered a significant amount. You’ll also damage your reputation, causing your profits to reduce and potential backlash such as appearing on an email blacklist.
Balance when you send emails. Sending them too frequently can come across as spam and may cause you to lose readers. Not emailing frequent enough can make the recipients feel like they’ve wasted time signing up for emails that they’re not getting enough of. Remember your goals and audience so you can pick a happy medium for your campaign’s frequency.
Offer a bonus, such as a coupon, discount code, or other freebie, in exchange for signing up for your email mailing list. People love receiving free things. An email address is low in value to the customer but high in value to you as a business. People will gladly trade their contact information in exchange for a 10% discount off their next purchase.
Keep your viewers in the forefront of your mind when thinking about what you just read, so you can go out and create a campaign that works. What are they interested in seeing? What information would they like to read? How can giving them what they want turn into sales for you? Find your answers in the information above and then get ready to watch your marketing campaign succeed!
